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The role of associations in each country of the region

We share with you the opinions of the referents of the different chambers of the region in relation to the role of the local associations or chambers in each country and in the region. Julio Fresno Aparicio from CEIM Argentina, Valeria Cox from AIM Chile, Leandro Izquierdo from ACEI Colombia and Urpi Torrado from APEIM Perú.   Urp ...


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New President in ESOMAR

  As new president, which are the things that you are going to focus on?   Firstly I would like to say it is an honour to be elected as President as ESOMAR. As focuses of the next two years; Firstly we need to open a dialogue with the new and emerging players in data collection and intelligence. Ensuring they see the value in ...


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2014. Nuevo Presidente en ESOMAR, Laurent Flores


Markets are Conversations: the power is getting back to People! Laurent Flores, ESOMAR

It seems that the Internet and now social media have made WOM the focus of attention for marketers, but is it really new, was wom born with the web 2.0?   Yes, it’s true that since the early days of the so called web 2.0 in 2005-2006, there has been a renewed attention and interest toward wom. It all started with “buzz” ...


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Market Research in Internet Times

According to Schumpeter’s theory , innovation processes and technological progress are the main engine for economic development. Also, he stated that the businessman is an active agent in the economic progress, all begins with him (her) and he (she) is who is in charge of planning and carrying out processes, helped by technology.   ...


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2014. La Investigación de Mercado en tiempos de Internet por Gustavo Milman, SMR


SMR Informtica para la investigacin de mercado
NVA and clients
NUMERA#
SUMAR
Emprica Focus Groups
Proyectiva

ARIA
CIEM ARGENTINA
ABEP
AIM
ACEI
AIMOPE
AMAI
APEIM
CEISMU
AVAI
ESOMAR